emel by Melinda Looi

See Who’s At Our ‘emel by Melinda Looi’ Official Launch

‘emel by Melinda Looi’ official launch at the Islamic Fashion Festival 2013 with Celebrity Model Ning Baizura, Melissa Saila, Dira Abu Zahar, Aishah Jennifer Sinclair, Dato’ Yasmin Yusuff, Tania Khan, Ameera Zaini, Nieyl, Lynda Roslan II, Ruzana Ibrahim, SITI NORDIANA, Salima Habibi, Heliza … Continue reading See Who’s At Our ‘emel by Melinda Looi’ Official Launch

Diana Amir x emel by Melinda Looi

Diana Amir x emel by Melinda Looi

‘emel by Melinda Looi’ is a limited-edition, annual charity Hari Raya collection. The word emel is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity. This new sub-brand offers a range of ready-to-wear apparel collection ranging from the traditional Baju Johor, Baju Kedah and the ubiquitous Baju Kurung, to more modern, edgier pieces as well as some sophisticated evening looks for dressier occasions.

Continue reading “Diana Amir x emel by Melinda Looi”